The Armadillo, our endearing Brand - Bags – Ambassador
Each brand has its own characteristics. When searching for an animal to represent us and our message of a fair and environmentally friendly brand for refined and luxurious bags, backpacks and accessories we found the armadillo. Armadillos are strange little creatures, relics of a bygone era. In the mythologies of the indigenous people of South America, the armadillo is recognized in the constellation of the Northern Crown, and is considered an ambassador between heaven and earth, as a mediator between gods and men.
In everything they do, the armadillos always count on their nose and their exceptional sense of smell, with which they track down prey or smell danger in time.
They are told that they give us the power of the animal's armor that protects us against attacks. This enables us to open our heart and soul while not to letting our inner world be influenced from outside. This allows us to have opinions that are independent of others, concentrated on the inside and also stronger on the outside.
We find this, the armadillos and their properties, very endearing.